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Research InsightsBuilding the Business Case for AI Research Tools: A Framework for Insights Leaders
A fill-in-the-blank framework you can adapt and submit to your CFO this quarter.
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Industry Trends
When the Signals Go Dark: Survey Research at Campaign Speed
The behavioral signals digital marketers have optimized on for fifteen years are fading all at once. The most durable input left is the one most teams have skipped: asking real people, fast enough to act on.
Industry Trends
On Forsta? You Have Options, and a Free Trial
The Confirmit and FocusVision lineage now sits inside the Qualtrics acquisition of Press Ganey Forsta. If you're weighing what that means for your roadmap, here's a modern alternative and a free trial to test it.
Research Insights
The Researcher's Stack: Tools That Actually Play Well Together
The best research platform is the one that doesn't try to do everything.
Research Insights
Close the Loop on Ad Measurement: Exposure Tracking on MX8 Labs
Brand lift reports measure impact, but they need data first. Here's how to get exposure tracking working so your measurement actually means something.
Research Insights
Cutting Your Agency Spend by 50%: What AI-Assisted Research Actually Replaces
The question isn't whether to use agencies. It's which agency services still justify premium fees and which ones don't.
Research Insights
Agentic Research Isn't About Replacing Researchers, It's About Giving Them Superpowers
The agent revolution is the researcher's best opportunity in a decade.
Industry Trends
Five Research Roles That Are Changing (and Two That Are Disappearing)
The cost savings from automation aren't just about eliminating positions. They're about eliminating the type of work that burns people out.
Research Insights
The $400,000 Researcher: Rethinking What Your Talent Costs (and What It's Worth)
Your most expensive talent is doing your lowest-value work. AI automation flips that ratio.
Industry Trends
From 12 Weeks to 12 Hours: The Dollar Value of Speed in Research
Speed isn't just convenient. It has a calculable dollar value. Here's how to measure it.