For researchers
Run the whole operation on one platform: every method, every modality, end to end. Built for research agencies, consultancies, and insights teams that need to deliver more without losing rigor or control.
For Researchers →Authentic Insights.
AI Speed.
MX8 Labs runs the whole research operation end to end, on real respondents, fast enough for decisions that cannot wait.
For marketers
Answer the questions your dashboards can't see: the why behind the what, on real people, fast enough to act on. Research that fills the gaps in your stack, additive to everything you already run.
For Marketers →Legacy
research
can't
keep up
57%
of executives say slow decision-making is costing them opportunities.
AI has every team running more decisions across more markets in less time, so the demand for real answers has never been higher.
At the same time, the passive signals teams leaned on for years are degrading: cookies and mobile IDs fragmenting, search moving into private AI conversations, location data regulated into retreat. As inference gets harder, asking real people directly becomes the most durable signal left, but the legacy research model is too slow to supply it.
“
Many teams still rely on traditional research and knowledge systems, resulting in slow time to insights and inefficient decision-making.
Forrester Consulting, July 2025“
The insight cycle is too slow for the speed at which businesses now operate. By the time research is delivered, decisions have already been made.
Zappi Insights Report, 2024“
Traditional research cycles are far too slow to keep up with the pace of customer expectations and decision-making today.
Qualtrics XM Institute, 2024Comprehensive enough to run anything.
Easy enough to run at the speed of the decision.
A Word document becomes a live survey in minutes.
Every step automated; every step still yours to edit.
Survey Programming and Setup
From word document to a fully programmed survey within five minutes.
Survey Quality Assurance
Link testing, simulating responses, and identifying logic errors.
Respondent Sourcing
Integrating with sources of respondents, managing quotas and fielding.
Report and Dashboard Setup
Configuring labels for each survey question and designing crosstab plans.
Data processing and reporting
Coding of open end responses, weighting and stat testing.
Days of setup...now in minutes
A Word document becomes a fully programmed survey in minutes. The MX8 Labs Research Platform runs every step from programming to insight on real respondents, delivering full-fidelity intelligence in hours, not weeks.
1
Design your survey as normal
2
Deploy & program in minutes
3
Decide faster with real-time reports
The whole research operation
on real respondents, end to end.
Synthetic follow-up when you need it.
- Speed 80% faster delivery: End-to-end automation insights in hours, not weeks
- Savings 70% lower cost: freeing budgets for more testing
- Scale Across all verticals: creative, brand, and custom studies
- Sophistication Enterprise-grade research: automation without compromise
| Platform Requirements | Standard Schedule | MX8 Labs | Standard Cost | MX8 Labs |
|---|---|---|---|---|
| Survey writing | 2 days | ½ day | $2,500 | $1,500 |
| Survey programming | 3 days | ½ day | $4,000 | $250 |
| Link testing | 3 days | ½ day | $1,500 | $100 |
| Fielding | 3 days | 1 day | $5,000 | $2,200 |
| Data processing | 1 day | Instant | $2,000 | $100 |
| Open End Coding | 1 day | Instant | $1,000 | $50 |
| Reporting and Insights | 5 days | ½ day | $7,000 | $2,000 |
Declared, not inferred.
Real, not synthetic.
Every study fields on 100% real respondents across 70+ panels, plus conversational SMS and AI voice. Where you need it, Synthetic Twins (AI personas trained on your own real respondents) let you ask follow-up questions long after the field has closed. They extend your real data; they never invent it, and never replace measurement.
Expansion by utilization: two studies a year to 24+.
A global performance marketing firm that drives $5B in revenue for retail clients per year
BEFORE
- Only 2 foundational studies a year, which was the data to base their marketing on for the entire year.
- It took too long to get the insights back & the value was wasted
AFTER
- Over 24 studies run in the last year, with no increase in budget.
- Constant flow of insights to deliver to their client base to shape their strategies in real time
“
“MX8 Labs makes me look like the smartest marketer in the room.”
The research operation, in one platform.
Comprehensive enough to run the work agencies already sell, simple enough to use while the decision is still open. When research moves that fast, teams stop rationing it: a couple of studies a year becomes dozens, on the same budget.
Creative Testing
Run same-day ad and concept testing with real respondents and statistically significant output.
Explore Creative Testing →Survey Automation
Automate programming, QA, fielding, and reporting to match research speed to business needs.
Explore Survey Automation →Replace Your Brand Tracker
Move from annual snapshots to continuous measurement and adapt your questions as markets shift.
Explore This Use Case →Wunderkind Case Study
See how one team went from two studies a year to 24+, with no increase in budget.
Read Case Study →